Campari calendar

From WikiCover

A classic beauty, classic tales, all captured by the eye of a world renowned photographer. On December 10, 2007, Campari announced its 2008 Campari Calendar: "Campari Tales" -- a mature, glamorous and glossy story book where internationally acclaimed actress Eva Mendes' alluring sensuality and enchanting beauty are captured by the talented photographer Marino Parisotto's lens. The US unveiling of the Campari Calendar attended by Eva Mendes was held December 8 at House of Campari Miami which is running during Miami's December art fairs including Design Miami/ and Art Basel Miami Beach.

Now in its ninth edition, the Campari Calendar's imagery is immersed in fictional dreamscapes and is rich in dramatic narrative power. The fairy tale becomes a metaphor that strikes the imagination and infuses it with beauty and modern relevancy inspired by Campari's unique passionate image.

The stunningly beautiful and talented actress, Eva Mendes, stars in the calendar's 12 fairy tales with distinctive flair in every photograph. Mendes perfectly portrays the Little Match Girl; she is statuesque as Little Red Riding Hood; she is an imperious mistress of an adoring and enslaved Pinocchio; and is the quintessential modern Cinderella sharing a toast with her prince past midnight.

Eva Mendes is American born of Cuban descent and famous for her blockbuster films like "Hitch," "Ghost Rider" and the most recent, "We Own The Night." She also stars in the upcoming "The Women" and "The Spirit." Mendes responds to Parisotto's lens with intriguing and conniving glances, infusing the Campari fairy tales with audacious sensuality.

The Campari calendar's photographer Marino Parisotto's unique vision and shooting techniques make him a stand out in the international art scene. He has been defined by Photo France as one of the top-ten photographers in the world. Marino has succeeded in charging the beaches of the set in Rosignano (Leghorn, Italy) with a fresh and resonant energy that is the perfect interpretation of the violently stormy and blindingly sunny days that played out during the shoot.

The Campari Tales feature beasts and princes alongside the princess, but Eva's co-star is unmistakably Campari. With its bold red strokes Campari emboldens the heroine and it becomes the red line that unifies and defines the Calendar as it has done so for the past nine years in previous editions.

The Campari Tales concept was developed by the Campari team together with Paris-based agency Callegari Bereville Grey.