Ellie Berger

From WikiCover

On October 5, 2007, Scholastic Corporation announced that Ellie Berger has been promoted to president of trade.

Ellie Berger joined Scholastic in 1985 as Managing Editor and has since held numerous positions at the company. Among her many accomplishments, Ms. Berger has been instrumental in negotiating strategic relationships to publish books based on popular properties and expanding the licensed publishing business. She has also been responsible for directing the Klutz and The Chicken House companies. Since 1998, she has been involved in guiding the complex production and manufacturing operations around the publication of every one of the Harry Potter books including the seventh and final book in the series that broke all publishing sales records when it launched July 21, 2007.

Since joining Scholastic in May 2005, Ms. Holton has brought in key talent across a number of departments within the Trade division. She worked closely with the Book Fairs group to diversify and deepen the management team as well as extend and expand online marketing activities. She oversaw the acquisition and development of a number of major new series, including Goosebumps Horrorland, which will marry a new line of books with Internet content also written by R.L. Stine, and Allie Finkle's Rules for Girls, Meg Cabot's first series for middle grade girls.

Known for her marketing acumen, Ms. Holton also oversaw the shift to campaigns that combine grassroots outreach with Internet marketing, including the Captain Underpants Purple Potty Bus Tour and The Seven Questions campaign leading up to the release of Harry Potter and the Deathly Hallows.