Heidi Klum Jordache

From WikiCover

On August 15, 2007, Jordache unveiled its latest advertising campaign featuring the sexy supermodel, designer, entrepreneur and famed TV personality Heidi Klum. Shot by movie director Brett Ratner in the penthouse of the Chateau Marmont, the ads feature Klum clad in classic Jordache Jeans adorned with equestrian gear evoking the spirit of the iconic Jordache horse. The multifaceted campaign will include an integrated viral component, bicoastal outdoor presence and print ads that will run in national publications beginning in September.

The Fall 2007 Jordache campaign summons old Hollywood glamour and is inspired by the classic Helmut Newton silhouettes of the 1930s. In the sultry chic campaign, Klum wears the classic Jordache falcon crest skinny jeans in dark indigo, sold in high-end retail stores as well as at select Macy's and Urban Outfitters nationwide. All jeans have embroidered back pocket stitching with superior fits and modern styles available in stores across the country this fall. Klum's look was perfected by make-up artist Aaron De May and hairstylist Helena Faccenda.