IMAX Siberia

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On July 27, 2007, IMAX Corporation announced an agreement with Art Science Cinema Distribution, the leading exhibitor in Siberia, Russia, to install an IMAX theatre in the city of Novosibirsk. The IMAX theatre will be part of the exhibitor's new multiplex planned for completion in late 2008. The deal was signed following a string of successful Hollywood films presented in IMAX's format across Europe, including Harry Potter and the Order of the Phoenix: An IMAX 3D Experience, which features an explosive finale in IMAX 3D. The opening of this film marked the first time that Russia's three IMAX theatres opened a Hollywood IMAX release simultaneously, and all three theatres reported record-breaking box office results with a per screen average of more than $70,000 for the opening weekend.

The new theatre will utilize IMAX MPX technology, designed specifically to enable multiplex operators to more cost effectively enter into the IMAX theatre business, either by retrofitting an existing stadium seating auditorium or via an economical new build. The IMAX theatre will be capable of playing Hollywood event films that have been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience, as well as original IMAX productions in 2D and IMAX 3D.