Interactive on-premise ad campaign

From WikiCover

Announced July 25, 2007, Ecast has delivered for Miller a new geo-targeted, interactive marketing campaign that engages consumers via digital jukeboxes in bars and nightclubs across a number of major markets. The interactive campaign complements Miller High Life's current digital media presence and its traditional ad campaign running nationally; all intended to help consumers identify and find the product via interactive ad units in highly targeted media contact points.

Features of the campaign include a trivia game, where patrons can test their knowledge while selecting music. In addition to the game, patrons can participate in a brief customer survey, which allows the marketer to gather consumer intelligence and gauge campaign effectiveness. Ads run full-screen on units between song selections and run as a banner during song selection.

Miller High Life and Starcom partnered with Ecast in part based on its ability to target interactive campaigns and influence on-premise purchase behavior.