Lisa Licht

From WikiCover

On December 6, 2007, Hasbro announced that Lisa Licht, most recently the executive vice president, global marketing partnerships for Twentieth Century Fox, is joining Hasbro in the newly-created position of general manager, entertainment and licensing. Ms. Licht will be based in Los Angeles.

In this new role, Ms. Licht will look to further strengthen and deepen Hasbro's already successful track record with the entertainment industry, while building upon the company's strong and growing licensing programs around the world, leveraging Hasbro's brands in a wide variety of consumer-focused categories.

Ms. Licht held several key senior-level posts at Twentieth Century Fox prior to her appointment as EVP, including senior vice president, feature film promotions and field operations; and senior vice president, marketing, licensing and merchandising.

Prior to joining Twentieth Century Fox, Ms. Licht was vice president of marketing at Mattel, where she managed the worldwide Barbie doll line.

Ms. Licht is married to producer Andy Licht. They have three children.