Luxury magazines
From WikiCover
On June 25, 2007, the three most prominent controlled-circulation publishers, Greenspun Media Group, Niche Media Holdings, and Ocean Drive Media Group, have announced an agreement to form a strategic partnership uniting the founders, Brian Greenspun, Jason Binn, and Jerry Powers. This partnership brings together the three luxury publishing companies and unifies the operations of the publications in the most prestigious network of city-specific magazines. This gives marketers a direct connection into each of America's wealthiest communities. The new entity will have a combined distribution of more than 750,000 and will provide advertisers access to the most affluent people in desirable markets across the U.S. With an average of 5.9 readers per copy, the titles reach more than 4.4 million readers.
The Greenspun luxury magazine portfolio includes City Center, Vegas, Venetian Style and Wynn; Niche Media's luxury magazine collection includes Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons and Los Angeles Confidential; and Ocean Drive Media Group includes Art Basel, Atlanta Peach, Bal Harbour, Ocean Drive, Ocean Drive Espanol and Florida InsideOut. All of the titles will now operate under one umbrella as Niche Media.
The united company will employ more than 300 full-time employees and produce more than 24,000 pages each year.
With the merger, advertisers now have a unique opportunity to connect to each of these sixteen wealth markets in a distinctly refined style. Additionally, the company brings the brand to life through the execution of more than 500 dynamic A-list events across the country every year.
This collection of luxury lifestyle magazines celebrates the worlds of culture, fashion, fine dining, real estate, and nightlife, with the most prominent leaders of each community celebrating their hobbies and interests as contributors. These publications maintain a readership that is second to none by delivering readers with the highest disposable income. Through quantitative and qualitative analysis, advertisers are assured that the majority of Niche Media readers maintain at least $250,00 annual household incomes, own homes valued at more than $1 million, and have liquid assets in excess of $1 million.