Mobile music in China

From WikiCover

On June 25, 2007, METASwarm announced that it would to create a system framework for the sale of mobile music through validated channels for JiaYu Music Corporation. Mobile music in China encompasses mobile phone ring tone, color ring back tones and mobile phone MP3 music. The sale of ringtones in China is a multimillion dollar business, with many users buying new ringtones on a weekly basis. According to China's Ministry of Information Industry, sales of ringtones in China are estimated to have been over $360 million in 2006.

The popularity of downloading mobile music has lead to many fraudulent schemes throughout China. Users often cannot trust the validity of the merchant from whom they try to buy their mobile music value-added content. METASwarm's system will use the company's validated SMS messaging technology to interface between users and the telecom network to certify and authorize purchases.

Using METASwarm's HyperSwarm and Topic Analysis technologies, the Company will be able to create Top Twenty ratings lists of various music categories. These ratings will be derived from user download behaviors, and Topic Analysis of music interest sites. These HyperSwarm/Topic analytical results would easily be licensed to marketing groups worldwide. Ratings will be used to determine which ringtones/songs users are most likely to purchase and marketing will focused on these sales opportunities.

METASwarm expects to build more than twenty thousand audio networks/sites in over a hundred cities in China within three years to reach two hundred million people a day.