Napster Mobile

From WikiCover

Ericsson and Napster on June 5, 2007 announced an agreement with Swisscom Mobile, the largest Swiss mobile operator, to become the company's exclusive mobile music service provider with Napster Mobile. The service will give Swisscom Mobile subscribers access to the easy-to-use Napster-branded mobile music service and its unparalleled music selection.

The Napster Mobile service, co-developed by Napster and Ericsson, contains more than 3 million tracks -- more than any other mobile music service on the market today. It leverages Napster's vast catalogue of full-length songs and artist images, and Ericsson's mobile platform and personalization content. Ericsson develops, integrates, hosts and manages round-the-clock operations for the service, while Napster contributes expert content programming, including featured artists and top tracks of the day.

Napster Mobile enables Swisscom Mobile subscribers to search, browse, preview, purchase and subscribe to music content from virtually all record labels via their WAP or Java-enabled handsets. The service also includes such features as dual delivery, which ensures that once content is purchased on the mobile phone, a copy is sent to the customer's PC as well. Napster Mobile also comes with a recommendation engine that introduces consumers to new music that matches their taste, thus making it easy to navigate through the huge content selection.

Napster Mobile is a hosted service part of Ericsson's industry leading Managed Services offering, which contains attractive new services that operators can launch quickly, easily and cost-efficiently.