Neoshifters

From WikiCover

Join the resistance is the theme of this action figure toy that looks and feels a lot like Transformers, in the way they come to earth and change shapes. The commercial starts with a look at a nice computer workstation: widescreen monitor. The website has a massive multiplayer online game.

The figures come with three modes of transformation. A laser lights up when rolling-depressing activation button. The activation button becomes the robot spine and lights up. Side panels automatically open to begin transformation. The head is a laser. Each covered by a unique mask, the light becomes a robotic eye laser blaster.