Online video advertising

From WikiCover

On June 25, 2007, blinkx unveiled AdHoc, a contextually relevant video advertising platform that matches compelling, customized, TV-style ads to your audience on the Video Web.

Search technology performs two useful functions -- finding content, and also matching that content to meaningful, relevant advertising. blinkx's distribution strategy has established it as the de facto standard for video search on the Web, so the natural evolution was to apply that proven technology to the automatic selection of ads. AdHoc leverages blinkx's patented speech-to-text transcription and visual analysis technology to understand video content more thoroughly and effectively than any other service today, and can therefore dynamically place the most pertinent advertising against it.

Online video presents an extremely attractive opportunity for advertisers and media companies: targeted distribution with the potential for immediate action, and the availability of real-time metrics to assess the effectiveness of a given campaign.

blinkx's AdHoc platform offers content partners and advertisers a unique value proposition -- video advertising which combines the emotive power of TV promotion, with the relevance and utility of contextual search advertising. This is an exciting prospect, not only in terms of enhancing viewer experience, but also in increasing the effectiveness of campaigns.

In addition to its unrivalled relevance, the AdHoc platform offers media companies and advertisers the most flexible solution for customizing the timing and appearance of video ads, with options that include pre-, post- and mid-roll placement, as well as dynamically-selected banners, in-video mini- banners and a unique, post-roll catalog view. Partners can even select which ad databases to leverage -- their own, the blinkx AdHoc platform, or even external ad systems.