Reese Witherspoon Avon
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On August 1, 2007, Avon announced that it has signed Reese Witherspoon as the company's first global ambassador. In this newly-established role, Ms. Witherspoon will serve as the honorary chair of the Avon Foundation, focusing on breast cancer, domestic violence, and emergency relief initiatives, and she will be the spokeswoman for Avon's beauty brands and sales representatives.
As part of this multi-year agreement, Ms. Witherspoon will also be involved in product development initiatives, and appear globally in Avon advertising, web sites and in the company's brochures.
"We are thrilled to welcome Reese as our Global Ambassador and believe she will give a strong voice to the company's commitment to empowering women," said Avon Products CEO Andrea Jung. "As the company for women, Avon wanted to partner with someone who could represent not only our world-famous beauty brand, but also could be a source of inspiration for our more than five million Avon Representatives around the world -- and Reese is a perfect fit. She is an accomplished actress, a successful producer, and a working mother -- and clearly embodies the drive, the commitment and entrepreneurial spirit that is at the heart of the Avon Representative."