Simmons Research

From WikiCover

Simmons Research, an Experian company and part of Experian Research Services, has been a leading chronicler of the American consumer for over fifty years. From the products that all Americans buy and the brands they prefer, to their Internet shopping behaviors, attitudes, lifestyles and media that they use, Simmons measures over 30,000 American consumers each year using statistically projectable samples. Simmons' samples include the largest representation of all Americans, including Hispanic, African-American, Asian and other consumers and are used by over five hundred clients worldwide to provide the most complete picture available on America's consumers. In 2006, Experian Research Services was ranked the fastest growing market research company by Jack Honomichl, the leading market research industry authority.

On August 13, 2007, Simmons Research announced two enhancements to its National Consumer Study (NCS). The enhancements include the deployment of a continuous measurement system which expands Simmons' data collection operation from nine months to a continuous twelve month period, and a quarterly delivery process that increases the publication rate for its studies from two to four times a year.

Website: http://www.smrb.com/