Spider-Man

From WikiCover

According to a survey of U.S. consumers, Spider-man ranks as the most influential super-hero, edging out Batman and Superman.

While Batman is the best-known super-hero among Americans, Spider-man is tops in terms of appeal, notice, and influence, according to the Davie Brown Index (DBI), an independent index for brand marketers and agencies that determines a celebrity's ability to influence brand affinity and consumer purchase intent.

"Spidey's one of those characters that Americans have a clear affinity for," said Jeff Chown of Davie Brown Talent. "He's a likeable, trustworthy character who resonates with consumers."

That's why Mackinaw Outfitters used him for their grand opening of an outdoor superstore.