Tradeshow RFID

From WikiCover

On June 20, 2007, Axcess International, BSM Informatica, CIMA Nuevas Tecnologias Informaticas, and INCIDE announced the successful implementation and ongoing usage of dual-active automatic recognition technology at Ficoba. The Axcess system is being used by Spain's Ficoba to track attendees at trade show events and conferences for an enhanced guest experience.

Ficoba, located in the heart of the eurocity Donostia-San Sebastian/Bayonne in Basque Country, is a modern complex designed specifically to offer customized made-to-measure services in a more direct and efficient way. Ficoba has a carefully designed infrastructure with modern exhibition and telecommunications facilities, including the use of RFID technology. Through this deployment, dual-active RFID tags provide trade show vendors exhibiting at an event at Ficoba with an automatic hands free tracking solution that allows them the opportunity to customize marketing messages based on the attendees pre-selected interests and agendas.

Axcess' dual-active tag technology offers Ficoba flexible coverage areas with activation fields that are installed at individual booths within the Ficoba Fair Ground. As an attendee walks into a booth, the tag activates and sends the ID number to the vendor, which displays information that is voluntarily provided by the visitor upon registering for the event. The exhibitor is then able to access information that contains the attendees' time and length of their visit, and other select information.