Video tracking

From WikiCover

Teletrax offers a digital video monitoring and content tracking service that provides vital broadcast intelligence on a global scale to video providers such as entertainment studios, news organizations, TV syndicators, and the advertising industry. Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast, or duplicated.

A global network of detectors then captures all occurrences of the embedded video being transmitted and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of nearly 1,500 channels from more than 50 nations, including all 210 markets in the United States, representing all measured U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada.

Entertainment, news and media organizations both within and outside of the United States that also have contracted to use Teletrax for the tracking of news video, advertising or promotional content include ABC Television Network, BBC, CBS Television, Disney-ABC Domestic Television, Fox Broadcasting Company, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, United Nations, ITN Networks, Euro RSCG 4D DRTV, and Medialink.

On August 14, 2007, Teletrax announced that it has entered into a multi-year agreement with the Associated Press. Under the terms of the agreement, AP will use the Teletrax comprehensive suite of video monitoring and reporting services to track broadcast usage of its video news content in real-time, on a story-specific basis worldwide. The organization has previously used the Teletrax service on a month-to-month basis under terms similar to the new agreement. AP considers it vital to ensure that content usage is consistent with licensing terms. The Teletrax service is a vital tool for the AP to monitor all use of its video -- both licensed and unlicensed -- and helps the organization understand what video customers are airing and when.

Also on August 14, 2007, Teletrax announced it has signed an agreement with Millenia 3 Communications, a company dedicated to the promotional needs of network and syndicated television. Millenia 3 customizes and electronically distributes television, radio and online advertising for its clients, which consist of major television and cable networks such as all of the Disney-ABC Television Group entities and Turner Networks including Cartoon Network, CNN, TBS, TNT and Turner Sports. Millenia 3 is utilizing the Teletrax suite of broadcast verification services to monitor and track the television advertisements for each of its clients, providing accurate market and measurement data that enables the company to verify the correct commercial airs at the scheduled time.